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Mastering the AMOEBA of Culture Systems Change
Tools and Strategies for Change Agents to Successfully Diffuse Innovation and Create Change
For people interested in making big change happen in your organisation or general sphere of
influence, the AMOEBA will be of keen interest because it underscores the fact that you don’t
have to change everyone all at once to see change take hold. In fact, trying to do that is a sure
way to fail, as is trying to change right away the people who are most likely to oppose your new
idea vehemently. These are just two of the traps you can avoid by getting familiar with the
“Amoeba of Culture” and the “Anatomy of Cultural Change.” This Amoeba workshop will give
participants a set of conceptual strategy tools for understanding this process, and will provide
simulation experience in seeing those concepts in action. Participants will also have the
opportunity to practice applying the AMOEBA concepts and change strategy insights to real world
problems in ” that they themselves are currently struggling with.
About the AMOEVA
The Amoeba makes the parallel between natural amoebas and human cultural groups in this way: new ideas and
techniques (“innovations”) are like food, and a small part of the overall cultural group “stretches the cultural cell
membrane” in search of these new ideas, systems and technologies. If and when these Innovators and Change
Agents are successful in developing these new ideas and getting them absorbed into the main body of the cultural
“amoeba,” the entire amoeba is moved … and changed, and even sometimes transformed.