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Mastering the Basics of Cultural System Change
Change Agents are more likely to see success if they have tools and methods informed by fields of social psychology, innovation diffusion and organizational change management.
The sustainability challenges that humanity faces require changes in multiple areas and systems. Succesfully implementing the type of changes required in established cultures, social groups and organisations is extremely challenging.
AMOEBA is a tool for understanding, mapping and planning for innovation adoption and cultural change process, in organisations of all kind and sizes.